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Human Insights

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We helped Fluocaril, an iconic French pharmaceutical toothpaste brand, find a brand purpose by speaking with its French audience through a mix of projective techniques and stimuli within a focus group set up. 

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We worked with the marketing and R&D team to co-create the future of laundry with French and British consumers, defining the ideal benefits and shape of laundry capsules and more sustainable packaging formats. 

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